Video is a powerful medium. Arguably, the most powerful and persuasive today. It may be that someday something takes the place in our world. Perhaps it will be virtual reality or augmented reality technologies, but for every new thing that hits the market, nothing seems to capture people’s attention and passion as much as online videos.
All of a sudden from 2010 and after you can watch your video anywhere 2010 tablets came out. Video conference becomes mainstream with FaceTime placing a huge part in this 2011 twitch with gaming streaming come online.
In 2014 Snapchat appears and now you can start to really see under 15-year-old kids making and posting music small videos.
And from there you can see the pace in technology picks up really fast with 360 video VR and more.
All of that factor in today with most of the data today online being video more than anything else.
This is the decade of video and if anything happens and it’s not on video it’s like it never happened at all!
After 2010 social media escalate really quickly. Our brains are hardwired to love images – we are visual creatures. Video is informative, easy to digest, and convenient, and this consumer preference is the biggest reason behind why video just keeps increasing in popularity and demand.
According to the video marketing statistics, watching video content makes up 1/3 of the overall online activity (Wordstream) where 10 minutes of every hour go for watching live streams. (App Annie).
81% of businesses use video in their marketing strategy, a 63% increase since last year.
82% of consumer internet traffic will come from videos by 2022. Users spend 88% more time on websites that have videos. Emails are opened 7% more when they have the word ‘video’ in the subject line.
Sources:
https://www.impactplus.com/blog/new-video-marketing-statistics
www.forbes.com
